Paid Search Marketing
Convert Visitors to Customers
More than half of all online advertising dollars this year will be spent on Paid Search Marketing campaigns. Last year, Google (alone!) captured more than 25 percent of total interactive marketing revenues. The driving force behind these impressive statistics is the fact that Paid Search Marketing is highly effective, targeted, and measurable. It is also extremely competitive.
oB:republic Paid Search Marketing services leverage our years of experience in maximizing return on each interactive dollar spent. In addition, our proprietary applications bring efficiencies and scalability to complex sponsored search campaigns. You focus on running your business. oB:republic will ensure that your business is found by customers.
Our search engine certified experts do more than just manage your monthly PPC campaign. We deliver professional Paid Search marketing.
oB:difference
Results-Driven Campaigns
An effective Paid Search Marketing campaign is not just bid management and spend-cap monitoring. We apply strategy and testing to consistently surpass your ROI goals. In addition, regular adjustments are made to ad copy, creative messaging, and landing pages to ensure your greatest return-on-ad-spend.
Proven Keyword Research
With almost a decade of experience partnering with some of the world's largest Paid Search advertisers, our team of PPC experts have the advanced skills to generate, expand, and optimize your list of highly relevant search phrases to deliver the most qualified visitors looking for your products and services.
Invaluable Market Knowledge
Our comprehensive keyword process, and on-going performance analysis, enable us to extract specific insight into who is actively seeking-out your products and services, which messaging resonates with them, and what factors contribute to converting them into customers. This knowledge can be used to incorporate effective messages and strategies into each channel of your marketing mix.
Professional PPC Services
- Campaign Strategy and Planning
- Comprehensive Research and Analysis
- Keyword List Optimization
- Campaign Structure and Organization
- Ad Content Copywriting
- Creative A/B Testing
- Professional Bid Management
- Multi-Variant Testing
- Ad Positioning Testing
- Targeted ROI Strategies
- Paid Search Landing Pages
- Spend Cap Management
- Conversion Tracking & Reporting